What Article 50 requires
Disclosure of artificial nature
A system interacting directly with natural persons must inform them that they are interacting with an AI system, unless this is obvious to a reasonably well-informed person.
At every point of human interaction
The Commission guidelines adopted on 20 July 2026 clarify that disclosure is required at each point of human interaction, not only at the opening of the conversation.
Marking of synthetic content
In machine-readable format. Systems placed on the market before 2 August 2026 have a grace period until 2 December 2026.
Emotion recognition at work is prohibited
Prohibited since 2 February 2025, with no transition period, save for medical or safety reasons. This reaches sentiment analysis applied to agent performance evaluation.
In Spain, 89 % of platforms report using AI; in Portugal, 30 % of contacts are already resolved by automated agents and 35 % of operations use generative AI. The obligation became enforceable one month before this site was published.
What this site addresses
Each has a concrete answer on the solutions page.
Automated agents that do not disclose
The obligation became enforceable on 2 August 2026 and the authoritative interpretation is only weeks old. Almost no operation has had time to embed it at every point of interaction.
View solutionSentiment analysis applied to agents
Sentiment analysis in performance evaluation is standard commercial practice among sector technology vendors — and emotion recognition in the workplace has been prohibited since February 2025.
View solutionSupport channels not accessible
Accessibility requirements have been enforceable since June 2025 and expressly cover support services, including telephone call centres and relay services.
View solutionServices
Bounded products, with defined scope, method and deliverables.
AI Act Article 50 Conformity
Transparency of automated customer service systems under the Artificial Intelligence Act
SpecificationCustomer Service Accessibility
Conformity of support channels with the European Accessibility Act
SpecificationEuropean Comparative Regimes Report
A Member State by Member State comparison of customer service and telemarketing obligations
SpecificationWhere to go next
Framework
The subject matter, the applicable regime and what has changed in recent years.
ReadMarket
Who is covered, by category of undertaking, and with what priority.
ViewTraining
Training paths on the applicable regulatory framework.
View programmesFAQ
The questions that always come up, answered with a source.
ConsultDiscuss your case
A concrete question gets a concrete answer. Enquiries are routed directly and answered within working days.